Tag Archives: free vs. paid anti-virus

Renewal Buddy: Comparison Shopping for Anti-Virus Software

March 2, 2011

The anti-virus industry has long drawn its biggest share of profits from loyal customers, extracting full-price for the software from existing customers seeking license renewals while steeply discounting their products for new users. But a new comparison shopping site makes it simple for renewing customers to take advantage of these introductory deals, or to switch to a competing product for a hefty price reduction.