December 29, 2021


KrebsOnSecurity.com celebrates its 12th anniversary today! Maybe “celebrate” is too indelicate a word for a year wracked by the global pandemics of COVID-19 and ransomware. Especially since stories about both have helped to grow the audience here tremendously in 2021. But this site’s birthday also is a welcome opportunity to thank you all for your continued readership and support, which helps keep the content here free to everyone.

More than seven million unique visitors came to KrebsOnSecurity.com in 2021, generating some 12 million+ pageviews and leaving almost 8,000 comments. We also now have nearly 50,000 subscribers to our email newsletter, which is still just a text-based (non-HTML) email that goes out each time a new story is published here (~2-3 times a week).

Back when this site first began 12 years ago, I never imagined it would attract such a level of engagement. Before launching KrebsOnSecurity, I was a tech reporter for washingtonpost.com. For many years, The Post’s website was physically, financially and editorially separate from what the dot-com employees affectionately called “The Dead Tree Edition.” When the two newsrooms finally merged in 2009, my position was eliminated.

Happily, the blog I authored for four years at washingtonpost.com — Security Fix — had attracted a sizable readership, and it seemed clear that the worldwide appetite for in-depth news about computer security and cybercrime would become practically insatiable in the coming years.

Happier still, The Post offered a severance package equal to six months of my salary. Had they not thrown that lifeline, I doubt I’d have had the guts to go it alone. But at the time, my wife basically said I had six months to make this “blog thing” work, or else find a “real job.”

God bless her eternal patience with my adopted occupation, because KrebsOnSecurity has helped me avoid finding a real job for a dozen years now. And hopefully they let me keep doing this, because at this point I’m certainly unqualified to do much else.

I’d be remiss if I didn’t take this opportunity to remind Dear Readers that advertisers do help keep the content free here to everyone. For security and privacy reasons, KrebsOnSecurity does not host any third-party content on this site — and this includes the ad creatives, which are simply images or GIFs vetted by Yours Truly and served directly from krebsonsecurity.com.

That’s a long-winded way of asking: If you regularly visit KrebsOnSecurity.com with an ad blocker, please consider adding an exception for this site.

Thanks again, Dear Readers. Please stay safe, healthy and alert in 2022. See you on the other side!

This entry was posted on Wednesday 29th of December 2021 04:32 PM


95 thoughts on “Happy 12th Birthday, KrebsOnSecurity.com!

  1. Christoph

    Happy to see that this business model works for you and provides an income your wife also feels secure with 😉
    I consider your site indispensable, even though cybersecurity is only a small part of what I do in my job.

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