Tag Archives: App Tracking Transparency

The Global Surveillance Free-for-All in Mobile Ad Data

October 23, 2024

Not long ago, the ability to remotely track someone’s daily movements just by knowing their home address, employer, or place of worship was considered a powerful surveillance tool that should only be in the purview of nation states. But a new lawsuit in a likely constitutional battle over a New Jersey privacy law shows that anyone can now access this capability, thanks to a proliferation of commercial services that hoover up the digital exhaust emitted by widely-used mobile apps and websites.