‘Like Cutting Off a Limb to Save the Body’
This author has spent many years chronicling the exploits of black hat spammers who use hacked computers to relay junk email. But I’ve dedicated comparatively little time delving into ways of email marketers who technically follow U.S. anti-spam laws yet nevertheless engage in spammy practices. The latter is able to ply their trade because there are thousands of Internet hosting companies operating on thin profit margins that are happy to accept spammy but lucrative clients. This is the story of how one hosting company heroically kicked out all of its email marketing customers at great expense and ended up building a stronger, more profitable company in the process.