For the second time in a year, nationwide beauty products chain Sally Beauty Holdings Inc. says it is investigating reports of unusual credit and debit card activity at some of its U.S. stores.
Last week, KrebsOnSecurity began hearing from multiple financial institutions about a pattern of fraudulent charges on cards that were all recently used at Sally Beauty locations in various states. Reached for comment on Sunday about the fraud pattern suggesting yet another card breach at the beauty products chain, Sally Beauty issued the following statement this morning:
“Sally Beauty Holdings, Inc. is currently investigating reports of unusual activity involving payment cards used at some of our U.S. Sally Beauty stores. Since learning of these reports, we have been working with law enforcement and our credit card processor and have launched a comprehensive investigation with the help of a leading third-party forensics expert to aggressively gather facts while working to ensure our customers are protected. Until this investigation is completed, it is difficult to determine with certainty the scope or nature of any potential incident, but we will continue to work vigilantly to address any potential issues that may affect our customers.”
Their statement continues: “Consistent with our ‘Love it or Return It’ policy, customer security and confidence remains our number one priority. As a result, we encourage any customer who is concerned about the security of their payment cards to call our Customer Service Hotline at 1-866-234-9442, so that we can assist them in addressing any potential concerns. Sally Beauty will, as appropriate, provide updates as we learn more from our investigation.”
In addition, the company also sent out an urgent alert today to its employees, asking associates to direct any customers with credit card issues to the Sally Beauty Web site or to call customer service. “We hadn’t gotten an email like that since last year when we had our breach,” the Sally Beauty employee said on condition of anonymity. Continue reading →