It’s been seven years since the online cheating site AshleyMadison.com was hacked and highly sensitive data about its users posted online. The leak led to the public shaming and extortion of many Ashley Madison users, and to at least two suicides. To date, little is publicly known about the perpetrators or the true motivation for the attack. But a recent review of Ashley Madison mentions across Russian cybercrime forums and far-right websites in the months leading up to the hack revealed some previously unreported details that may deserve further scrutiny.
As first reported by KrebsOnSecurity on July 19, 2015, a group calling itself the “Impact Team” released data sampled from millions of users, as well as maps of internal company servers, employee network account information, company bank details and salary information.
The Impact Team said it decided to publish the information because ALM “profits on the pain of others,” and in response to a paid “full delete” service Ashley Madison parent firm Avid Life Media offered that allowed members to completely erase their profile information for a $19 fee.
According to the hackers, although the delete feature promised “removal of site usage history and personally identifiable information from the site,” users’ purchase details — including real name and address — weren’t actually scrubbed.
“Full Delete netted ALM $1.7mm in revenue in 2014. It’s also a complete lie,” the hacking group wrote. “Users almost always pay with credit card; their purchase details are not removed as promised, and include real name and address, which is of course the most important information the users want removed.”
The Impact Team said ALM had one month to take Ashley Madison offline, along with a sister property called Established Men. The hackers promised that if a month passed and the company did not capitulate, it would release “all customer records, including profiles with all the customers’ secret sexual fantasies and matching credit card transactions, real names and addresses, and employee documents and emails.”
Exactly 30 days later, on Aug. 18, 2015, the Impact Team posted a “Time’s up!” message online, along with links to 60 gigabytes of Ashley Madison user data.
AN URGE TO DESTROY ALM
One aspect of the Ashley Madison breach that’s always bothered me is how the perpetrators largely cast themselves as fighting a crooked company that broke their privacy promises, and how this narrative was sustained at least until the Impact Team decided to leak all of the stolen user account data in August 2015.
Granted, ALM had a lot to answer for. For starters, after the breach it became clear that a great many of the female Ashley Madison profiles were either bots or created once and never used again. Experts combing through the leaked user data determined that fewer than one percent of the female profiles on Ashley Madison had been used on a regular basis, and the rest were used just once — on the day they were created. On top of that, researchers found 84 percent of the profiles were male.
But the Impact Team had to know that ALM would never comply with their demands to dismantle Ashley Madison and Established Men. In 2014, ALM reported revenues of $115 million. There was little chance the company was going to shut down some of its biggest money machines.
Hence, it appears the Impact Team’s goal all along was to create prodigious amounts of drama and tension by announcing the hack of a major cheating website, and then letting that drama play out over the next few months as millions of exposed Ashley Madison users freaked out and became the targets of extortion attacks and public shaming.
Robert Graham, CEO of Errata Security, penned a blog post in 2015 concluding that the moral outrage professed by the Impact Team was pure posturing.
“They appear to be motivated by the immorality of adultery, but in all probability, their motivation is that #1 it’s fun and #2 because they can,” Graham wrote.
Per Thorsheim, a security researcher in Norway, told Wired at the time that he believed the Impact Team was motivated by an urge to destroy ALM with as much aggression as they could muster.
“It’s not just for the fun and ‘because we can,’ nor is it just what I would call ‘moralistic fundamentalism,'” Thorsheim told Wired. “Given that the company had been moving toward an IPO right before the hack went public, the timing of the data leaks was likely no coincidence.”
NEO-NAZIS TARGET ASHLEY MADISON CEO
As the seventh anniversary of the Ashley Madison hack rolled around, KrebsOnSecurity went back and looked for any mentions of Ashley Madison or ALM on cybercrime forums in the months leading up to the Impact Team’s initial announcement of the breach on July 19, 2015. There wasn’t much, except a Russian guy offering to sell payment and contact information on 32 million AshleyMadison users, and a bunch of Nazis upset about a successful Jewish CEO promoting adultery. Continue reading