In 2016, KrebsOnSecurity exposed a network of phony Web sites and fake online reviews that funneled those seeking help for drug and alcohol addiction toward rehab centers that were secretly affiliated with the Church of Scientology. Not long after the story ran, that network of bogus reviews disappeared from the Web. Over the past few months, however, the same prolific purveyor of these phantom sites and reviews appears to be back at it again, enlisting the help of Internet users and paying people $25-$35 for each fake listing.
Fake online reviews generated by unscrupulous marketers blanket the Internet these days. Although online review pollution isn’t exactly a hot-button consumer issue, there are plenty of cases in which phony reviews may endanger one’s life or well-being. This is the story about how searching for drug abuse treatment services online could cause concerned loved ones to send their addicted, vulnerable friends or family members straight into the arms of the Church of Scientology.
In July I wrote about the dangers of blindly trusting online reviews, especially for high-dollar services like moving companies. That piece told the story of Full Service Van Lines, a moving company that had mostly five-star reviews online but whose owners and operators had a long history of losing or destroying their customers’ stuff and generally taking months to actually ship the damaged goods it delivered. Last week, federal regulators shut the company down.
One of the risks of using social media networks is having information you intend to share with only a handful of friends be made available to everyone. Sometimes that over-sharing happens because friends betray your trust, but more worrisome are the cases in which a social media platform itself exposes your data in the name of marketing.