Tag Archives: lead gen

Don’t Be Fooled by Fake Online Reviews Part II

October 19, 2015

In July I wrote about the dangers of blindly trusting online reviews, especially for high-dollar services like moving companies. That piece told the story of Full Service Van Lines, a moving company that had mostly five-star reviews online but whose owners and operators had a long history of losing or destroying their customers’ stuff and generally taking months to actually ship the damaged goods it delivered. Last week, federal regulators shut the company down.