Lost in the annals of campy commercials from the 1980s is a series of ads that featured improbable scenes between two young people (usually of the opposite sex) who somehow caused the inadvertent collision of peanut butter and chocolate. After the mishap, one would complain, “Hey you got your chocolate in my peanut butter!,” and the other would retort, “You got your peanut butter in my chocolate!” The youngsters then sample the product of their happy accident and are amazed to find someone has already combined the two flavors into a sweet and salty treat that is commercially available.
It may be that the Internet security industry is long overdue for its own “Reese’s moment.” Many security experts who got their start analyzing malware and tracking traditional cybercrime recently have transitioned to investigating malware and attacks associated with so-called advanced persistent threat (APT) incidents. The former centers on the theft of financial data that can be used to quickly extract cash from victims; the latter refers to often prolonged attacks involving a hunt for more strategic information, such as intellectual property, trade secrets and data related to national security and defense.